Display and Projection

SnapAV and Sunbrite TV in European Expansion

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SnapAV bought Sunbrite TV in late 2015, and now they seek expansion into the European market.

SnapAV designs, manufactures and distributes more than 1500 pro products in 17 product categories including acoustic treatments, audio, bulk wire, cables, connectors and adapters, hardware (now including the full Sunbrite TV range ), IR products, Labour saving devices, media distribution, mounts, power products, pro control remotes, projection screens, rack products, structured wiring, surveillance, wire management and wall plates and boxes.

Sunbrite TV

Sunbrite TV pioneered the outdoor television category and provides all-weather outdoor TVs to the residential, commercial and digital signage markets. Sunbrite TV’s are designed, engineered and assembled in California and the Company recently launched its award winning 84” 4K Ultra HD Outdoor TV.

Sunbrite TV is also the outdoor display of choice for many professional sports stadiums in the US including Yankee Stadium, Gillette Stadium, Wrigley Field, Soldier Field and Marlins Park.

SnapAV have engaged consultancy firm MIST Consultants to build the distributor base across Europe with full support from the senior management of both SnapAV and Sunbrite.

Sunbrite Digital Signage

Paul Hartridge, MD of MIST Consultants, says “We have a great deal of interest but we continue to search for the best options in a number of regions here in Europe. The opportunity to partner with two extremely successful US brands under the SnapAV umbrella and be part of long term strategic European development is a very exciting prospect. I am sure in the coming weeks there will be a number of announcements but we continue to look to identify additional partners in certain regions. I would welcome any enquiries from companies interested in discussing this rare opportunity.”

Go SnapAV

Go Sunbrite Outdoor TV

Go Sunbrite Digital Signage

Digital Signage on a Plate

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'Le Petit Chef'

We generally think of visual mappings as vast projections onto buildings, viewed by crowds at large public events.

Now one Belgian-based company demonstrates there’s a market for small-scale visual mappings for smaller groups of people—and maybe a whole new market to be discovered in restaurants.

An artistic collective run by Antoon Verbeeck and Filip Sterckx in Belgium uses 3D projection mapping techniques to tell stories via projections on buildings, in boxes, on shapes or simply on the ground.

Belgians are renowned for their food skills so it’s no wonder that Skullmapping (OK, it’s not an appetizing name but they didn’t expect to end up in the restaurant industry) decided one day to create Le Petit Chef -- the story of a tiny animated chef who is projected onto diners' plates and proceeds to 'cook' their food, on their plates in front of them.

"Originally we created 'Le Petit Chef' for an event or two, to show people what was possible with mini-mappings," says Antoon Verbeeck, co-director of Skullmapping. "Then, when a large amount of restaurants and hotels started calling us after the first video, we realised that this concept could really bring visual mapping into the hospitality sector."

'Le Petit Chef

Once ‘Le Petit Chef’ went viral on the internet, Skullmapping was contacted by various high end hotels and restaurants from across the world, ranging from Russia to Dubai, to see if it would be possible to licence the use of the animation or make custom made projections.

For the projection of their mini-mapping, the Skullmapping team chose to use Panasonic PT-VZ570 LCD-projectors. The projectors feature a contrast ratio of 10.000:1 with a brightness of 4,800 lumens. This meant that the team at Skullmapping could use a resolution of 1920 x 1200, vital for their productions.

In traditional projection mapping displays there is a distance between the spectator and the projection. However for this project it was important to have this high resolution because it is focused on miniature elements, with spectators extremely close to the screen. Without high resolution, images become pixilated, making the animation less readable.

The skullmapping team create the animation by acting out the motion capture in a studio. It takes approximately four to five weeks to develop one video, from the development of the concept to when the video goes live online.

“People think that the 3D effect that you see in the movie is a hologram or a 3D projection. It’s actually a normal projection, but it is a specific optical illusion that we use. By using a long distorted image from the right point of view, you get a 3D effect or illusion,” adds Sterckx.

It’s a new way of thinking about visual mappings: Initially the mapping focused on a main meal. The video proved such a success on YouTube (4.3 million views in the first 10 months that Skullmapping added an entrée, a fish dish-- and even came up with the second story, the bouillabaisse. Now the mapping consists of a full meal including an entrée, main course and dessert.

“The concept of Le Petit Chef originated from a request from a client who wanted a table mapping for an event,” Verbeek explains.

“Naturally, table mappings had been done before, but these were mostly graphic mappings. We found it interesting to do something with a little figure on the table that cooks your food.”

The Skullmapping team created the animation by acting out the motion capture in a studio. It takes approximately four to five weeks to develop one video, from the development of the concept to when the video goes live online.

“People think that the 3D effect that you see in the movie is a hologram or a 3D projection. It’s actually a normal projection, but it is a specific optical illusion that we use. By using a long distorted image from the right point of view, you get a 3D effect or illusion,” says Sterckx.

What’s not an illusion is the solution of an age-old problem: Skullmapping has found a value-added way for high end restaurants to keep their clients entertained while waiting for prepared food.

Go Panasonic’s and ‘Le Petit Chef’

Ricoh’s Next Generation of Ultra-Short Throw

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Ricoh PJ WX4152NI

The new Ricoh PJ WX4152NI and RICOH PJ WX4152N projectors feature images that have 160% higher contrast and are 200 lumens brighter for better viewing in environments with ambient light.

Users can share presentations and digital signage anywhere, on any smooth surface, with flexible mounting that enables 360-degree projection onto walls or downward onto tabletops and floors.

They can also focus more quickly on the business at hand with fewer delays, thanks to a new feature that enables both wireless and wired network connections simultaneously.

These new projectors also maintain the ultra-short throw distance and portability of their predecessors, enabling presentations with fewer distractions and supporting fast set-up at a moment's notice in unconventional settings, like smaller meeting rooms, huddle rooms, or offsite training sessions.

The RICOH PJ WX4152NI fosters more engagement and allows learning and collaboration to take place beyond the walls of a classroom or training room. Using an electronic pen, presenters – and participants – across multiple locations can add their notes directly to presentations in real time.

Newly-added Miracast for Android-enabled devices, along with Bluetooth and DLNA, allow users to project live images wirelessly from their mobile devices. Documents and audio can also be shared between multiple locations, and the RICOH Smart Presenter app for Apple iPad and iPhone allows users to join meetings from their mobile devices.

When connected to the larger ecosystem of Ricoh interactive flat panel displays, unified communications systems and printers, users can create an integrated information-sharing experience that spans both devices and locations.

Features include:

  • Brighter: 3500 lumens of brightness and dynamic 13,000:1 contrast ratio.
  • Sustainable: Eco Mode (30% more efficient use) extends lamp life by 1500 hours.
  • Fewer IT burdens: The projectors now search for networks automatically.
  • Support for displaying images from up to four computers onto one screen.
  • Fast and easy set-up: The projector can be set up using a wall mount, floor stand or tripod mounts (lightweight form factor makes it easy to set-up).
  • Projectors can be remotely monitored and configured from systems like Crestron RoomView and AMX NetLinx conference control systems.

Go Ricoh PJ WX4152NI and RICOH PJ WX4152N Projectors

Specktron at ISE for First Time

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Specktron IntercativeThreesome

Specktron, the well-established brand from MEA, is exhibiting at ISE for the first time.

The company offers products across several major categories--interactive LED display, projectors and interactive white boards. They are even showing their own True Laser UST projector which claims some performance benefits over other laser technologies.

Adam Dent, appointed just last year as Regional Manager Europe, tells us that the company has a keen interest in the education and corporate market.

“Building on our extensive experience in the Middle East and Africa, where Specktron is now a recognized and respected brand, we believe that a focused approach is key. That is why we were at BETT 2016 and now at ISE-- to show our commitment to these key markets,” he notes.

Dent stresses the company’s “channel friendly approach to the business” and explains Specktron’s formula for success is “The right product at the right price, supplied by supporting the channel community.”

“The role of AV integrators is being squeezed, between brands dictating terms or even going direct and the commoditization of hardware. Our structure and experience enables us to deliver products that the market wants while enabling installers to make a solid margin.

Adam Dent

“We are looking to bring to Europe what we have learnt in ‘Emerging Markets’-- given the huge distances and sometimes poor infrastructure in the emerging countries, Specktron’s success there shows that our products will deliver performance, reliability and cost effectiveness in every situation,” adds Dent.

Specktron hope ISE will increase awareness of Specktron in the European market, and have a couple ISE “bundles” to entice integrators to try their products. (For LED displays, one offer bundles their TDX55 Interactive Display with an embedded i5 PC. Another bundle adds an 82” Interactive White Board with a 3100 Lumen Short Throw Projector and a wall mount.)

In LED Displays, Specktron offers the SX and TDX series. Primarily the difference is in the backlighting arrangement that is used. With the SDX products, Specktron were able to reduce the weight of the unit by over 20%, compared to the equivalent TDX products, while retaining image quality and IR performance.

Go Specktron

Christie Expands Velvet with Narrow-pitch LED Tiles

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Velvet Apex Series

Christie’s new Velvet Apex Series of LED tiles feature 1.2 and 1.6 millimetre pixel pitches.

Part of the Christie Velvet family, Apex Series is designed for 24/7 critical viewing applications including command and control rooms, and high security surveillance monitoring. Apex Series’ high impact visuals are also suitable for corporate lobbies, museums, large-scale experiences, as well as an indoor advertising and high-end retail applications.

Designed for uniformity and performance using only the highest quality components, each Christie Velvet component is system level certified and tested to meet the most stringent safety and environmental requirements.

The Apex Series offers increased flexibility with a new slim design, 100% front-serviceability, 16 x 9 aspect ratio, native HD and UHD resolutions, micro adjustments, and more. With the highest quality components that are designed to work together, remote/redundant power, and advanced monitoring, the Apex Series ensures peace of mind and uptime.

“Featuring the most efficient use of power, precision output control, advanced monitoring capability and design flexibility, with clear, detailed imagery, Apex Series delivers what critical viewing environments are looking for. Our design also includes the Macroblock Hawkeye Solution Platform for long term image uniformity, quality, and performance,” said Nick Fazio, product manager, Christie.

The Apex Series is easy to install, configure, manage and service. The Apex Intelligent Module adds features that make modules ‘plug and play,’ reducing downtime and reconfiguration requirements.

Apex Series solution features include:

  • 16 x 9 aspect ratio.
  • Remote & redundant power supply.
  • 100 percent front serviceable.
  • Slim ADA-compliant design.
  • Landscape and portrait options.
  • Advanced monitoring capability (SNMP).
  • Apex Intelligent Module, enabling memory on module and more.
  • Native HD and UHD resolutions.
  • Micro adjustment capability.
  • Very low frame delay compared to competition.

Apex Series ships in April 2016 with a 3-year parts and labor warranty along with Christie’s customer service and post warranty options.

Go Christie Apex Series