We’ve said it before. We even pushed on ISE to make this happen: ISE was too big for 3 days and moves to a 4 day format.

That change in format should be old news by now—but here is the real question: How will you spend that extra day?

If you are an exhibitor, it’s easy…you’ll spend that day with customers. Yes, we believe Day 4 will have an aggressive turnout.

Sure, there will be first-time visitors as the gravity of ISE 2016 pulls harder and harder on any company in EMEA engaged in the dozen or so of important product categories. And, of course, the more Europeans at ISE, the more Americans and Asians will come.

But how will you spend that fourth day?

Besides the free attendee parking, ISE itself is organizing some special events like the future-defining Closing Keynote and the win a drone competition.

And then there will be the exhibitor-organised initiatives.

We think the most important point is not to waste that 4th day by inflating your usual rounds of meetings with your traditional vendors.

Keep your usual jam-packed 3-day schedule. Then invest that extra day in your future: explore a new area of business. Whatever your business is today, the pro AV business is going wider. You need to go wider with it.

Maybe it’s drones…or smart building… residential… outdoor DOOH…room scheduling…augmented reality… Whatever it is, use the tools on the ISE website to plan out Day 4.

Take the day to invest in how to grow your business beyond incremental growth. Let’s make Day 4 “Future Day…”

Friday’s Closing Keynote at ISE 2016 will be given by Dr. Michio Kaku, one of the world’s leading scientific figures. Start with his vision of the future and then use the day to find your future.

His keynote will begin at 09:00, half an hour before the show opens on Friday 12 February. See you there. We’ll be the guys in the front row taking notes.

Go Friday at ISE 2016

Go rAVe ISE 2016 Microsite

Go Register for FREE today using the following special invitation code 379894

The joint venture event of the Custom Electronic Design and Installation Association (CEDIA) and InfoComm International, known to all of us as ISE 2016, is now so popular that it has expanded to 4 days.

The 2016 edition (February 9-12th ) will draw over 1000 exhibitors and more than 60,000 registered attendees to its Amsterdam RAI location.

And there is a growing selection of events, conferences and innovative new features around the show. This is what it is all about folks… it’s not just walking the exhibits… by joining in the events you have a way to meet industry contacts and making contacts means making business.

On the day before the show opens visitors can listen to industry experts and thought leaders at the Smart Building Conference which highlights the changing landscape of technology for offices, rooms, and buildings in both residential and commercial AV technology.

“Knowing the digital building environment will be as important to integrators as knowing how to figure out room acoustics,” says Bob Snyder, Content Chairman. The theme for this year’s SBC is “The Network is the Building.” It will explore how the digital backbone changes the way we work, the way we live, and the new services now possible with today's buildings.

Erik Ubels, Deloitte, Director Information Technology & Workplace Services, will present a keynote on the world’s smartest building, the Edge in Amsterdam. Philip Vanhoutte, MD at Plantronics, will explain how the new collaborative work is transforming everything in offices, from office design to soundscaping. Tom Carroll, Head of EMEA Corporate Research at JLL (Jones Lang Lasalle) shares their perspective on technology in the world of corporate real estate.

They join a line-up of experts from across the commercial and residential industries taking part in the Smart Building Conference.

Also taking place on 8 February is the Audio Forum conference. Visitors will have an opportunity to attend the pre-show event presented by Connessioni on the theme Theories, Technologies, Legends and Myths about Audio. Donato Masci, an acoustic designer and consultant from Studio Sound Service in Italy, will be one of the first to take the stage alongside qualified audio pros offering seminars and panels at the full day event.

The Opening Panel Discussion and Opening Reception will take place on the evening of the 8 February at 6pm. It will provide the ideal opportunity for networking over food and drinks and a chance to meet top industry executives.

The Sports Venue Integration Summit will be held on the morning of 11 February. Sports Video Group Europe, in conjunction with RH Consulting, will explore a day in the life of the contemporary connected stadium. Topics to be covered include new approaches to fan engagement, AV/IT integration, event preparation and temporary overlay.

The second annual Capital Summit, on the afternoon of 11 February, will benefit from leading European financial experts, equity funds and strategic investors, such as the returning panellist Neil MacTaggart of Media Asset Capital. John Bowen of MediaBridge Capital Advisors and John Stiernberg of Stiernberg Consulting will co-moderate the discussion, which aims to bring together AV and IT industry entrepreneurs and executives with financial professionals and business experts from the world of investments, mergers, and acquisitions.

To highlight the addition of the extra show day in 2016 will be the presentation of the Closing Keynote speaker Dr. Michio Kaku, one of the world’s leading business futurists and scientific figures. Dr Kaku’s presentation will take place at 9am, half an hour before the final day of the show opens on 12 February.

An exciting first for ISE 2016 is the launch of the Drone Arena. Hosted by Stampede Global, the new area will welcome leading drone manufacturers, and will deliver a programme of education and practical demonstrations on a daily basis.

Another first will be the launch of the Dolby Atmos Immersive Theatre, a collaboration between Arcam; Dolby and Genelec. The theatre will demonstrate the breath-taking audio that can be delivered for music, music videos and movies.

ISE 2016 will also see the addition of a fourth Show Floor Theatre. The Audio Solutions Theatre (sponsored by Tannoy) joins the already established…

• Residential Solutions Theatre, (sponsored by KNX)
• Commercial Solutions Theatre, (sponsored by KNX)
• Unified Communications Theatre (sponsored by Crestron)

All sessions in the Show Floor Theatres are free to attend. Also, a special focus will add a series of themed Digital Signage Summit Presents sessions, taking place daily in the Commercial Solutions Theatres.

As usual, CEDIA and InfoComm International will present an even wider range of courses at ISE 2016. Both associations will offer more of their popular technical and business education, with offers in place for early bird discounts.

Need more info on ISE 2016? rAVe has the industry’s only ISE MicroSite where all the ISE 2016 news, blogs, videos and photos will be posted. And, it’s already live. Last year’s coverage of the 3-day event included more than 1700 videos.

Go ISE 2016

Go rAVe ISE 2016 Microsite

Go Register for FREE today using the following special invitation code 379894

You can now see a video from industry giant JCDecaux as they showcase their best innovative campaigns worldwide from 2014- 2015.

Beframeus, JCDecaux’s content division, have also been trying something very new: seeing if the travelling and shopping public will enjoy a daily visual challenge on digital screens in rail stations and shopping centres across the UK.

It might be the most unusual quiz there is – no prize, only seconds to solve it (a 5 second display on the majority of screens, 20 seconds for larger screens) and aimed at busy people on the move.

Designed as an outdoor version of a daily crossword or a Sudoku challenge – the first time this has been attempted on Outdoor screens – Beframeus commissioned artist/illustrator Mikey Carr to create striking, visual puzzles designed specifically for Outdoor advertising environments.

With a different cryptic creative every day, based around a well-known phrase, the quiz has been designed to be deceptively simple – featuring bold colours and pared-down illustrations – yet tricky enough to provide a challenge.

Russell Gower, Creative Director, JCDecaux, said: “#IGOTTHIS is our version of a Suduko or a quick crossword puzzle, a fast brain-game designed for people on the move. Because our digital network reaches 50% of the population, it’s really a channel, and so we have the opportunity to use our network in an entirely new way. We can bring content to our network that really taps into our audience’s interest in brainteasers via this brand new quiz.”

Go JCDecaux’s Best Innovative Campaigns Worldwide

Say, “Good-bye, GITEX.”

InfoComm MEA will become a stand-alone show in 2016. There will be no more co-location with GITEX, the giant IT show of the region.

Instead InfoComm MEA 2016 will stand alone from 6-8 December 2016 at the Dubai World Trade Centre—although it will continue to be jointly organized by InfoCommAsia and the Dubai World Trade Centre and promoted with support from the GITEX Technology Week marketing team.

In 2016, for the first time, the new Digital Signage Summit will be co-located at InfoComm MEA, bringing a stronger focus on digital signage use in retail, hospitality, transportation, and Digital Out of Home.

Under the theme of Digital Interconnect for Peak Performance, InfoComm MEA 2015 hosted more than 200 manufacturers and suppliers from 30 countries, an increase from 184 companies in 2014. Total visitors were up 3% to 14,659 (despite the show closing two hours earlier.)

The Middle East’s audiovisual market is set to reach USD 2.76 billion by 2016, up 76% from 2012, driven by GCC megaprojects and increasing demand for screens, audio, lighting, and control systems in Smart Cities, hospitality, retail, transportation, and entertainment sectors.

Co-location with GITEX was thought to be a way to bring together IT and AV, but according to industry observers separate events in a large venue instead created numerous complications in exhibits and attendees.

Go InfoComm MEA