Application Stories

Driving the Porsche Touch Wall

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Porsche Touchwall

As the original media technology provider at the Porsche Museum, the Stuttgart-based consulting and engineering firm macom was called in to manage the planning and design of the upgrade project (and take care of RFPs and construction supervision).

The Porsche Museum offers a comprehensive overview of Porsche brand know-how, past and present. More than 80 vehicles and countless small exhibits have been on display at the museum since 2007. After 7 years of operation, the decision was made to expand media technology, adding value to the final stages of the exhibition.

This has been achieved with new AV installations which let visitors immerse themselves interactively in the Porsche brand, adding value for more visitor enjoyment.

Perhaps the biggest highlight of the new installations is the Porsche Touchwall, a 12-meter wide video screen with a resolution of no less than 41 megapixels. The wall allows visitors to swipe through 3000+ photos, illustrations, posters, and advertising campaigns, some going back as far as 1931. The archive includes a comprehensive selection of images, including technical data on almost all road vehicles and racing cars that have proudly sported the Porsche logo. The installation is linked directly to a database which houses the unique Porsche archives. New content is automatically imported and displayed every day.

The touchwall works by using a tracking system (based on cameras and a touch overlay) to respond to visitors’ movements. The instant visitors walk past the touchwall, the sensors pick up their image and a virtual curtain comes up, giving access to the world of Porsche images. To navigate their way through the images, visitors use a touch frame. This offers various parallel options for swiping through content by making intuitive multi-touch hand movements. The setup has 20 seamless full HD LCDs, each measuring 55 inches. These are controlled by 5 graphics PCs using 3D real-time software that even allows for functions such as pictures sliding along the entire length of the touchwall.

Porsche in the Mix

The other highlight at the museum is an interactive sound installation called Porsche in the Mix. This installation allows visitors to browse through a touchscreen and pick a favorite from 7 possible car models. The choice ranges from a Porsche 356 to a Porsche 911 or Porsche 918, and the car they choose is then shown on the huge 9-square-meter LED display, which immediately comes to life with the distinctive sound of its engine. Each car model also comes with its own musical accompaniment.

Visitors can use the touchscreen to select up to 8 sounds from a car, ranging from indicators clicking to doors closing, and these can be integrated into the musical backing with the sound of the engine. All sound bites are based on original Porsche vehicle noises and they can also be illustrated on the LED video wall with movie clips and kinetic animations. The installation has 12 LED sound level indicators hovering in the air to the right and left of the video screen and these move up and down depending on the actual vehicle noise and the volume. Once they have finished, visitors can send their self-composed music track to themselves via email.

The concept behind the unique multimedia installation was developed by the customer experience agency Liganova GmbH from Stuttgart. The project was closely coordinated between macom, the agency, and Porsche to ensure that the challenging concept was realized not only within schedule but also within budget.

The installation also includes two “sound showers” along the side. The feature is called Start your Engine and it invites visitors to play the original engine starting noises of a Porsche RS Spyder, a Porsche Panamera, or a standard Porsche diesel tractor.

There is an “acceleration shower” for visitors to bask in the experience of shooting off in a Porsche 911 2.0 Coupé, a Porsche 935, or a Porsche 911 GT3 RS. Inside the shower, there are original driving pedals and rev counters from the cars. Stepping on the gas produces the corresponding engine noise and an important aspect of this sound is the authenticity of the audio effect, so the software carefully matches individual sound levels to how the user revs on the pedal.

To get this right, the technical experts at the Porsche development center in Weissach were asked to record all of the original engine sounds at different driving speeds and rpm levels. Each sound bite is controlled by the software, which also does an amazing job emulating the real sound of engines for PC games.

Go AV Upgrade at Porsche Museum

Absen and Clear Channel Partnership Takes Off at Helsinki-Vantaa International Airport

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Absen Helsinki-Vantaa

Clear Channel Finland updates their Business Panorama digital network at Helsinki-Vantaa International Airport with the installation of two 8.7sqm state-of-the-art Absen N4 LED screens to deliver advertising campaigns from some of the world’s best known brands.

Chosen by Clear Channel International as a trusted partner for some of the world’s biggest airports, Absen is  emerging as a product specialist in the airport vertical.

Completed in 2016, the installation marked another milestone in the relationship between Clear Channel and Absen, with the companies collaborating together for more than three years on projects and product innovations - such as the Absen N Series, developed with airport and retail environments in mind.

Features such as front installation and service, an ultra slim panel (less than 6cm), noiseless advanced monitoring, image quality, and the uniformity and consistency of the image all set the N4 apart and make it perfectly suited to the modern airport environment. Helsinki joins international airports in Italy (Rome, Venice), Australia (Sydney, Brisbane), New Zealand (Auckland), Norway (Stavanger, Bergen, Trondheim) and tens of locations in the US which all now boast Absen solutions.

The professional relationship between Clear Channel Finland and the airport’s operator, Finavia, has been strong for the past 20 years. The two companies have worked closely together on several development projects. This relationship has paved the way for Clear Channel Finland to bring new ideas to the table which work not only for their customers, but also for Finavia’s – as well as travellers using Helsinki-Vantaa International Airport.

Clear Channel Finland Sales Director, Ville Bergman, says, “The idea was to increase digital formats in Helsinki-Vantaa International Airport, replacing the ageing 4x4 digital advertising video wall with new modern advertisement screens.”

Working closely with Finavia’s engineers, Clear Channel and Absen were able to determine the best possible solution, with size, weight and load all needing due consideration.

Two N4 displays, 4.32m w x 2.016m h, 8.71 sqm each, were used, and prime for fast and simple installation, the units were suspended from the ceiling on a tubular steel frame.

Go More on Absen N-Series

Christie Q-Series Projectors at the Heart of Arup

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Heart of Arup

A quartet of Christie Q Series projectors enable a “talking” sculpture—the winning design at global engineering firm Arup’s contest that required AV as a dynamic element.

Heart of Arup by DaeWha Kang Design is the 2016 winner of the annual No.8@Arup competition— it’s a unique multimedia structure which incorporates Arup's digital social network stream in a creative audio-visual installation.

From their 90 offices in 38 countries, Arup’s 11,000 planners, designers, engineers and consultants deliver innovative projects across the world that are at the heart of many of the world's most prominent projects in the built environment and across industry.

Arup's "No.8@Arup" is an annual competition that shines a spotlight on innovative installations and sculptures from talented designers and architectural practices. The idea is a simple one: Arup encourages emerging architectural practices by providing an opportunity to showcase their creativity in Arup’s London office.

Designers were asked to consider the technological changes in the industry and-- by using digital optimisation, parametric modelling or coding—to design a stairway “to generate delight.”

17 practices entered the competition and seven were shortlisted.

"DaeWha Kang's installation Heart of Arup for this year's No8@Arup series transcends the physical constraints of the atrium and the brief. This sculpture not only evokes physical connections made possible by inserting a stair in the atrium, it's live-feed multichannel projections also reveal the minute by minute interpersonal connectedness of all Arup staff. The internet enabled communication of 13,000 Arup people, sharing their thoughts, expertise and insight for the benefit of our clients via invisible social media digital networks, may very well be the beating heart of Arup," says Nigel Tonks, Buildings London Leader, Arup.

The sculpture now hangs within the atrium space of Arup's No.8 Fitzroy Street office in central London. Christie's Q-Series projectors project multiple social media posts from Arup's Yammer stream onto cable-suspended acrylic 'leaves' of the sculpture. This concept takes the digital thoughts, expertise and insights of Arup employees from the virtual world and brings them into a visible reality.

The installation can be seen from an array of public spaces and working areas within the building, and it reflects the many daily interactions taking place between the company's offices around the world in an engaging and accessible format.

Christie's Q Series

Christie's Q Series projectors tackle the atrium's challenging environment-- a light, spacious and airy space. Calling it "the industry's highest quality dual-lamp 1DLP projection solution," Christie says the Q Series combines the “versatility, affordability and performance” ideals for this application. The ultra-quiet operation, low profile design and reliability also ensure the focus remains solely on the installation's appealing aesthetic.

"We loved everything about this project. From the way the winning idea incorporated AV to make a 'talking sculpture' to the collaboration between so many parties involved in design and installation. In fact, the whole way this project developed was a great example of that and a rewarding process. The Heart of Arup gave us the challenge of projecting onto hanging pieces of acrylic in a central well flooded with daylight so we needed projection that was very bright, with good image quality that would run continuously for extended periods of time." Says James Belso, Senior Sales Manager, Christie, UK & Nordics.

The design further encourages employees to engage via the company's Yammer platform, and this interactive audio-visual element captured the imagination during the judging phase for the competition. The dynamic sculpture was delivered by a multidisciplinary team at Arup, led by Laura Sims, with materials and additional expertise from Base Structures, MEC, Aalco and White Light.

It will now remain in situ over the coming months, and it has already become a major talking point among staff and visitors alike. The installation has been designed with the potential to be incorporated into a more permanent feature stair within the atrium, envisioning a fully integrated digital and physical space,

Go Christie and The Heart of Arup

Go DaeWha Kang

Go No.8@Arup

Helicopter Projected Video: Giant Flying Screen

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Branding by Air and MTV

We don’t usually write about events in US, but sometimes there is something so ambitious, so spectacular, we make an exception. This is one of those stories...

You really will want to watch the video link we've listed at the bottom…

To promote the upcoming MTV Video Music Awards, a pair of helicopters cruised over nighttime New York City.

One copter towed a 250-foot-wide banner through the air, and a second flew alongside projecting 4K onto the flying fabric as it flapped along.

Branding by Air, an “aerial marketing company" says this stunt was the first of its kind-- and Guinness World Record agrees: it is listing it for the largest-ever aerial projection screen.


The First Costa Coffee Digital Menu Boards

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 Costa Coffee Menu Boards

BrightSign and Mood Media undertake the first roll-out of digital menu boards in Costa Coffee with an installation in more than 50 stores in Dubai. Costa Coffee is one of the top two coffeehouse chains globally and these stores operate under franchise by Emirates Leisure Retail.

Mood Media is installing digital menu boards driven by BrightSign players in Costa Coffees across the UAE. Each board consists of three 49” horizontal screens driven by BrightSign XD232 players supplied by Digital Communications LLC, the BrightSign distributor in Dubai.

[Photo caption: BrightSign players are driving digital menu boards in over 50 Costa Coffee stores installed by Mood Media in Dubai.]

The central screen features dynamic video content provided by Costa Coffee and/ or created by Mood GCC locally in Dubai. The screens to either side offer up to date menus and pricing, but can now also feature dynamic content such as moving images. Content is managed by Mood Media GCC and hosted using the BrightSign Network Enterprise Edition

Emirates Leisure Retail selected Mood Media to provide the menu boards after a detailed trial phase. Mood Media already manages the audio experience in its Costa Coffee stores, providing background music.

Shemaine Jones, Head of Marketing, Emirates Leisure Retail says, “We are always looking for ways to improve the customer experience. We spent six months evaluating digital menu board formats and content offline to create a formula that fully reflects our brand values and the store context. Only then did we move ahead with a pilot.”

The new digital menu boards were approved not only by Emirates Leisure Retail management locally but also by global Costa Coffee brand management in London before being piloted in a local store. The pilot was successful and an immediate decision was taken to roll digital menu boards across Costa Coffee stores in The UAE. Digital menu boards are introduced as each store becomes due for refurbishment. Around half are complete at this point. Mood Media is now in talks to extend the boards to other Costa Coffee stores in Gulf Cooperation Council (GCC) territories.

The complete roll-out calls for hundreds of BrightSign XD232 players. The XD232 offers an advanced video decoding engine with superior scaling technology that is capable of decoding two 1080p60 videos simultaneously. It is network-enabled and equipped with Power over Ethernet (PoE+). The players are attached to the rear of each screen for convenience as well as neatness.

Go Mood Media UAE

Go BrightSign

AMLABEL Digital Gallery Display Replaces Gallery Cards

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AMLABEL Digital Gallery Display

The AMLABEL Digital Gallery Display in USA is an editable, real-time in-gallery digital label developed on electronic paper to replace existing gallery cards.

The AMLABEL Digital Gallery Display is the digital replacement to existing paper gallery cards, it runs on electronic paper display technology powered by Visionect, and has been built by museums, specifically for museums.

Through the use of existing Wi-Fi networks and a customized CMS platform designed from the ground up, AMLABEL Digital Gallery Display allows museums to manage and display gallery and exhibition object content in real-time, without the cost of printing paper labels. This is a significant concern: Of a group of museums recently surveyed, 66% print 200 plus labels per year; 33% exceed 500 plus labels per year. All report an average cost of $70-$100 per label.

With a screen that adapts to the ambient light of its surroundings and an energy consumption 99% lower than traditional LCD screens, the AMLABEL is completely cordless,with little to no effect on the integrity of the gallery space. In addition, AMLABEL’s interactive touchscreen allows for complete language and font customization.

The importance of the AMLABEL Digital Gallery Display has not been lost on the industry. The museum label has just received the 2016 Thought-Leadership Award for its use of green technology and peer development.

Go Visionect, ePaper and Digital Gallery Displays

Go AMLABEL Digital Gallery Displays

AV Stumpfl Resurrects Norway’s Olympic Highlights

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Panorama by Jørgen Damskau

The Norwegian Olympic Museum in Lillehammer (opened by H.M Queen of Norway in early 2016) is a showcase filled with adventurous video installations, curated exhibits of cultural and historic artefacts and Olympic memorabilia. It’s worth a look at the video listed at bottom of this article.

The Museum centerpiece is a large-scale circular raised-platform interactive model measuring 3.5 meters in diameter, representing the Olympic “jump hills” or Lysgaardsbakkene.

Local systems integrator Bright Norway (thank them for the photos you see here) achieved a true-to-life interactive presentation using AV Stumpfl Wings Engine Raw uncompressed 4K media servers and Wings VIOSO calibration software to manage and warp native video content across 4 edge-blended projectors.

Wings Engine Raw

Bright Norway was also responsible for multimedia and presentation equipment for large-scale video projections throughout the Museum. All multimedia content was created by Centre Screen, London and all exhibit areas designed by Mather & Co.

“Lysgaardsbakkene is the centre piece that visitors experience as they move through to the core of the Museum,” says Børre Linberg, Head of Installations at Bright Norway. “It was a challenging space to programme because first and foremost it’s a functional space and a unusual circular shape with two giant jump hills that descend from the ceiling. Visitors usually spend considerable time watching the video elements during their visit.”

Elsewhere in the Museum, a large-scale 5.5-meter wide by 1.5 meter high AV wall display shows 2D animations of the Ancient Games.

opening ceremonies

And a 6.8-meter wide by 1.5 meter high panoramic wall celebrates the opening ceremonies, and one of the celebrated showcases from the Olympic Museum in Lausanne, the spectacular Inside the Race, is projected onto a curved wall surface measuring 14.5-meters wide by 2.7 meters high.

Wings VIOSO software was used to blend and align all projectors.

Watch the Video that Shows the AV Installations in the Norwegian Olympic Museum

Go avstumpfl

UN Award for Anti-Bullying Project with Visionect Signage

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Visionect   and PARE360

No one likes a bully. In cooperation with the United Nations’ World Summit on the Information Society, The World Summit Award for Inclusion and Empowerment goes to Community HUB in Mexico.

Developed on Visionect epaper technology, the Community HUB integrates cognitive computing with an electronic paper touchscreen in a solar-powered kiosk installed in schools, allowing students to report violence anonymously and safely.

According to the American Psychological Association, 40% to 80% of all school-age children will experience abusive behavior from their peers at some point during their school careers.

There's a pattern of extreme violence in Mexican schools. As much as 44% of the country’s students have been victims of violent incidents and 25% reported to have been threatened. That same year the Organization for Economic Cooperation and Development (OECD) ranked Mexico number one when it came to cases of abusive behavior in middle schools.

Visionect Safety In Signage

So this interactive signage project has worldwide relevance, and the UN award signifies that other communities with school bullying have a technology model that can help.

The Community HUB by PARE360 allows students to report violence anonymously and safely, by answering a few simple questions on a robust and easy-to-read Visionect epaper screen.

“Community HUB is, for all intents and purposes, a black box of violence prevention,” explains Alfonso Flores, the founder of PARE360 and the force behind the concept. “The system has been developed from scratch to detect risk factors among youth and develop policies to prevent and combat school violence through reporting and community engagement.”

The report generated by the Community HUB is transmitted in real time to the school director for immediate action, as well as to a mapping software. This allows for qualitative and quantitative analysis of the data gathered, assessing the safety of a school and shaping preventative policies, as well as enabling a deeper understanding of a child’s needs and values.

Strengthening the social inclusion of individuals, the reporting and alerting system was hailed as unique “because it mixes psychological factors with technological innovation and community participation that perfectly integrate the protective and predictive factors against crime.”

As electronic paper becomes ever more present in everyday life, Visionect says the Community HUB marks just the beginning of socially-conscious projects that can be made possible by epaper technology, from wayfinding to alert systems and real-time notification screens installable everywhere.

Let's call it "safety signage." Visionect's power-saving technology shows that digital signage isn't always about commercials and branding.

Go UN Award for Anti-Bullying Project with Visionect Signage

Virgin Media Builds Boats for Bolt

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VirginMedia at LondonEye

Virgin Media celebrates Usain Bolt’s 9.58 second world record with a 9:58pm spectacle on London’s River Thames-- inmcluding a 100m-long, floating flat screen to showcase Bolt’s world-beating 100m time.

Kerris Bright, CMO at Virgin Media says: “Virgin Media has been at the forefront of bringing faster broadband speeds to Britain for the past ten years. By bringing our ambassador, Usain Bolt, to the centre of London we wanted to help celebrate a summer of sport, mark what is going to be a landmark year for Usain and demonstrate what it’s like to ‘be the fastest’.”

Virgin Media’s Vivid 200 broadband offers the UK’s fastest widely available broadband (download speeds of up to 200Mbps) so their association with the world’s fastest man makes perfect sense. They are expanding this through a £3bn programme, Project Lightning, which will reach 17 million UK premises by the end of 2019.

After a Grade 1 tear in his hamstring, Usain Bolt hopes to show fitness at the London Anniversary Games on July 22 to earn selection for the Olympic Games in Rio. To mark exactly one month until he arrived in Rio de Janeiro to defend his world record title, Virgin Media created an ambitious installation bringing symbolizing Jamaican sprint star Usain Bolt to the River Thames.

Virgin Media Boat Screen

In a celebration of Bolt’s 9.58 second 100m world record, at 9.58pm the river in front of the London Eye was transformed into a 100m-long video screen, while the Eye itself became a giant stopwatch counting down Bolt’s time. Viewers within the London Eye were able to witness Bolt’s record-breaking speed, thanks to a 100m-long, floating screen stationed on the river beneath.

The screen itself is the longest of its kind ever constructed, comprising 108 floating pontoon decks topped by 600m2 of horizontal LED screen. It was built at King George V Dock in Newham, taking more than 1000 man hours to build and four hours to sail to Victoria Embankment.

The 3-minute film centres on the concept of speed and the fastest man of all time, Usain Bolt, ahead of a pivotal season in Bolt’s career. Speed unlocks the difference that Virgin Media provides, and for Bolt, speed defines him. It is voiced over by fellow sprinter, Michael Johnson, who made a documentary with Usain Bolt in 2010.

The film lifts the lid on the real Bolt. It shows the ‘overwhelming rush of hurt’ he describes when talking about his grueling training schedule, the impact his achievements have had on his country and adoring fans, his perceived “superhero” status, and the Jamaican dancehall culture he is still a part of. The film even provides a real-time dramatisation of the historic 9.58 second record breaking run, mimicking the distance and speed he ran it at, across Jamaican locations he grew up at as a boy.

As well as showcasing the six-time champion’s world-beating run, the screen showcased never-seen-before footage of Bolt shot by Virgin Media in his native Jamaica earlier this year before the athlete went into lockdown on his training. The content brings to life the feeling of speed and how Bolt’s career has been shaped by the Caribbean influences which surrounded him growing up. 

Go VirginMedia Boats for Bolt

Go Check out the Virgin Media commercial, “Be the Fastest”, with Usain Bolt

Go OK, We Really Prefer the Nissan Commercial: Bolt vs Fire