Called Fusion, SpinetiX's new digital signage software application, designed for small-scale signage projects, is a DS design and CMS application.

Integrated within every SpinetiX HMP Hyper Media Player, Fusion allows content to be managed via a web browser interface and can therefore be accessed either locally or remotely using a PC, Mac, Linux or iPad platform -- or any combination of these. Once connection to the player has been achieved, content can be uploaded, edited and published quickly with minimal technical skill.

Because Fusion is installed within every HMP and no additional software is required, there are no subscription license fees for users to pay. The user interface features a pretty intuitive drag-and-drop architecture and there is a choice of languages. There's a demo video to watch as well as info to be found on the link below.

Go SpinetiX's CMS, Fusion

Cayin's digital signage players take control of the Taipei Ladies Open, together with Heimavista's cloud-based sports game system. All live scores and figures were collected and managed by Heimavista’s sports game system. Through CAYIN’s digital signage players, the live sports data from Heimavista’s system was presented on the LED screens.

The arena's twin 300" LED screens connected to a Cayin player operated via network so immediate template and content changes could be made as the signage director required.

Meanwhile, Heimavista's system collects and manages live scores and figures fed to the players. As referees keep track of scores on their PDAs, the same data is transmitted to web server for broadcast.

Cayin notes such an all-digital system not only increases transmission efficiency, but also reduces paper consumption in the sports arena.

Go Cayin Serves Up the 2010 OEC Taipei Ladies Open

Check out an all-new 5-minute video that’s designed to educate AV Insiders on why they need to get into the Digital Signage market.

The video, produced by rAVe [Publications], in USA includes statistics on the growth of the digital signage market, as well as how AV dealers can and should look beyond DS gear margins to other opportunities (such as designing and selling DS creative content and recurring revenue opportunities from advertising.)

It's definitely worth five minutes of your time.

Go Think Bigger, Think Digital Signage

coolsignHaivision acquires the assets of CS Software Holdings, LLC, including the CoolSign product technology.

CoolSign, a veteran player in the digital signage market (since 1998), provides software solutions for mission critical enterprise-ready signage deployments.

With CoolSign software, Haivision recognizes the opportunity for converging video streaming, IPTV, interactive media, and digital signage.

Haivision says it will maintain the CoolSign brand under the Haivision umbrella while planning strong cross-product technical development to introduce Makito performance HD video encoding into the CoolSign solution suite and to extend the Furnace IP video system with the signage control capabilities of CoolSign.

Haivision serves more than 5 million players every day across many platforms and has grown at a compounded annual growth rate of over 40% for the past six years.

CoolSign was initially launched more than 12 years ago and boasts a very large installed base of networks and players at premier clients, covering a broad spectrum from retail to corporate, to pure-play digital-out-of-home advertising networks.

Go Haivison and CoolSign

After a difficult Q2, 97% of all survey participants in No. America still remain positive about the future of the Digital Out-of-Home. 59% of respondents indicated they felt “very positive” and 38% “somewhat positive” about the industry’s future.

As in past quarters, those most positive about the DOOH Industry varied across each of the three main groups of respondents: Technology/Content Providers (53% “very positive”), Advertising/Marketing Professionals (65% “very positive”), and End Users/OOH Network Operators (70% “very positive”).

Key Findings from this survey....

• 97% of all survey participants continue to be positive about the future of the DS industry.
• 51% end users/network operators reported actual DOOH Advertising Revenues were 6% Higher than Q1
• DOOH business projections for revenues in Q3 are anticipated to be the same or higher.
• End user companies report that their financial commitment to new or upgraded installations remains unchanged.
• Hottest industry growth categories for the next twelve months include: retail, restaurant, education, transportation, and healthcare.
• Over one-third of Ad Agency participants indicated that Q2 advertising spending was up over Q1.
• While over two-thirds of that same group forecast an even higher spend in Q3.
• Top DOOH Network categories that Ad Agencies are investing in include: retail, restaurant, arts/entertainment/recreation, education, bars/taverns/nightclubs, and healthcare.

Go Read the Report

Statistics show that the global digital signage industry is growing by over 30% each year.

The key to this huge market is constant innovation and the development of new applications. The explosive growth in the digital signage market has drawn the interest of top Western, Korean and Japanese vendors.

All are moving aggressively to capture a slice of the global digital signage market.

In the face of such intense competition, what is so unique about Taiwan's digital signage industry that allows it to compete in the international market?

Watch the video as Taiwan answers…

Go Taiwan Eyes Digital Signage

The industry's fastest growing segment of the ProAV market was well represented last month at InfoComm with more than 50 exhibitors that specialized in DS products. rAVe USA documented most of the important news...here are some of our favorite videos:

Visix launches a suite of new products CQ Media’s CQ Campus and Hypersign updates at InfoComm

CognoVision’s demo in the NEC booth

Sharp’s PN-E421 Digital Signage Monitor!

We are about to witness the largest deployment of digital signage in history.

That's right - the largest deployment of digital signage technology, ever.

How big?

Well, well over 100 million (yes, million) people (translation: sets of eyeballs) will instantly be part of the world's largest digital signage network tomorrow (July 1st) when Apple launches iAd on the iPhone, iPod Touch and, one assumes, the iPad.

Apple has laid out its plan with iAd and it's pretty simple - advertisers can embed "interactive" ads inside Apps (I also assumes that eventually - although this hasn't been addressed directly by Apple, yet - ads could be embedded into other services that Apple includes on all iPhones (e.g., Mail, Text Messaging/MMS, Safari).

However, these aren't just banner ads, the ads are interactive such that you can run the ad totally inside the App itself and when you finish the ad, go back to where you were in the App. May not seem like a big deal, but one of the biggest complaints of banner ads is that they take you somewhere on a website that you may not want to go - thus, many people never click on them.