BrightSign and Mood Media undertake the first roll-out of digital menu boards in Costa Coffee with an installation in more than 50 stores in Dubai. Costa Coffee is one of the top two coffeehouse chains globally and these stores operate under franchise by Emirates Leisure Retail.
Mood Media is installing digital menu boards driven by BrightSign players in Costa Coffees across the UAE. Each board consists of three 49” horizontal screens driven by BrightSign XD232 players supplied by Digital Communications LLC, the BrightSign distributor in Dubai.
[Photo caption: BrightSign players are driving digital menu boards in over 50 Costa Coffee stores installed by Mood Media in Dubai.]
The central screen features dynamic video content provided by Costa Coffee and/ or created by Mood GCC locally in Dubai. The screens to either side offer up to date menus and pricing, but can now also feature dynamic content such as moving images. Content is managed by Mood Media GCC and hosted using the BrightSign Network Enterprise Edition
Emirates Leisure Retail selected Mood Media to provide the menu boards after a detailed trial phase. Mood Media already manages the audio experience in its Costa Coffee stores, providing background music.
Shemaine Jones, Head of Marketing, Emirates Leisure Retail says, “We are always looking for ways to improve the customer experience. We spent six months evaluating digital menu board formats and content offline to create a formula that fully reflects our brand values and the store context. Only then did we move ahead with a pilot.”
The new digital menu boards were approved not only by Emirates Leisure Retail management locally but also by global Costa Coffee brand management in London before being piloted in a local store. The pilot was successful and an immediate decision was taken to roll digital menu boards across Costa Coffee stores in The UAE. Digital menu boards are introduced as each store becomes due for refurbishment. Around half are complete at this point. Mood Media is now in talks to extend the boards to other Costa Coffee stores in Gulf Cooperation Council (GCC) territories.
The complete roll-out calls for hundreds of BrightSign XD232 players. The XD232 offers an advanced video decoding engine with superior scaling technology that is capable of decoding two 1080p60 videos simultaneously. It is network-enabled and equipped with Power over Ethernet (PoE+). The players are attached to the rear of each screen for convenience as well as neatness.
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