Amen Chen in China kindly wrote to us: “Long time no see you,” the email started. Really.
The point of the email was not to be re-acquainted (as we have never met) but to explain the company Shenzhen Yashow Technology Co Ltd believes ordinary public advertising signage needs far more polish, literally.
Public advertising, for Mr. Chen (or is it Ms. Chen?), has “one major inherent weakness”: it only has one single advertising function. Therefore, when people pass and look at it, they “really don't want to go to see an advertising machine broadcasting advertisements”.
That would certainly condemn the burgeoning DOOH business, but that’s not the point. Yashow’s point is they think they can increase signage advertising impact.
How do they plan to do this? Change the “sole” of the industry by adding a shoe polisher to the digital signage. A captive audience will thus pay attention to the broadcasted advertisement content.
Their shoe polisher apparently also has tech advantages which we’ll spare you here. But it’s not a bad idea to combine functionality. Amen, brother.
Go Shenzhen Yashow Technology’s Combo Shoe Polisher and Ad Display