It’s always amazed us at rAVe how many integrators overlook the simplest of profit-makers…the seats, supports, stands, tables, trolleys and other “furniture” that is designed to complement pro AV/IT technology.
One of the company’s setting an example in the field is Modul IT, a young European company with a growing business. We recently interviewed Haim Elallouf, Sales Director, to talk about Cordica Limited, the challenges, and how furniture might be the missing link in the product chain of many integrators.
Please tell us about Modul IT? How did it start?
We were already in the business of professional AV for more than 15 years, experiencing a lot of excitement, opportunities and success. This drove us to expend our activities to new markets and more opportunities. About two years ago, we decided to establish Modul IT as our professional AV furniture activity in Europe.