BrightSign used NAB 2014 as the occasion to reveal its 4K players will support MPEG-DASH which enables high-quality streaming of media content over the Internet.
"4K opens up so many possibilities in digital signage and other industry applications, but it’s important to understand how to deploy these new 4K technologies properly," says Jeff Hastings, BrightSign’s CEO. “As BrightSign continues to expand into the 4K market, we are working with a wider range of partners and demonstrating new technology for supporting the 4K ecosystem at NAB.”
MPEG-DASH is critical when it comes to broadcasting 4K content via the Internet. The protocol takes content from standard HTTP servers and separates that content into individual segments, enabling network bandwidth optimization in real time for maximum streaming efficiency. Efficiencies are maximized because the highest possible bit rate segment will be streamed at any given time, depending on the network resources available at that time.