They’re calling it “the World’s Largest DOOH installation.” No wonder NanoLumens is celebrating.

Brazil’s newest (and most advanced) subway line, São Paulo Metro Line 4 also known as Yellow Line or ViaQuatro, will have Terra Latin America install nearly 2000 digital displays throughout the line’s 11 stations.

The centerpiece of the project will be the multi-million dollar installation of 8 large-format NanoLumens LED displays, including a 5-meter diameter by 2-meter tall 360-degree display. One million daily commuters will view these displays.

At the NanoLumens office, they are giving out sweet treats in the lobby. NanoLumens is so festive even the massive LED displays featured in their showroom are in Halloween spirit by dressing up as NanoLanterns.

“While it may look as though it's all fun and games here,” says the company, “Our team continues to keep the momentum going with sales, events and new partnerships.”

According to NanoLumens Director of Marketing, Josh Byrd, the São Paulo Metro Line 4 installation is the largest project undertaken to date by the pioneering Georgia-based company that introduced the world to flexible LED displays in 2010. “São Paulo’s Metro Line 4 is full of next generation technologies, and NanoLumens is proud to provide the most dazzling digital displays in the world to give advertisers a powerful medium to share their messages. We designed seven wall-mounted 6mm pixel pitch displays, ranging from 145 inches to 224 inches diagonal, to be installed throughout the line’s stations, plus one incredible 360-degree display that is actually made up of four 173-inch curved 6mm pixel pitch displays joined end-to-end to form a cylinder that is viewable from literally every angle in the atrium of the Luz station, Line 4’s busiest station.”

Go NanoLumens