Every time we chat with Jeff Hastings, CEO of BrightSign, he never fails to mention he considers BrightSign to be a software company.
“We employ more SW engineers than HW. Anyone can build hardware but to bring a box to life without adding more cost to the box, that’s BrightSign,” notes Hastings.
You would have to agree: Getting all of digital signage into a box, that’s the trick. Getting all the cost out of the box, that’s the even bigger trick.
BrightSign is acknowledged as the market leader in digital signage players, but Hastings was not content: When he looked at the digital signage market, he saw BrightSign playing in the smaller part of the market, the one-third of the market that is non-PC.
PC owns the bulk of digital signage.