Paul Salvini, CTO, Christie Digital delivered this keynote at the Projection Summit
What does the future hold for Pro AV integrators? Dr. Salvini discusses near- and long-term factors that may influence future innovation opportunities, as well as review key influencing factors that could help shape the direction and value proposition of the Pro AV market.
…Today I want to talk about some of the high level trends that are likely to shape our industry in the years to come.
In my talk I'm going to cover the highlights of what Christie is working on.
By the end, I hope you'll see that I characterize our collective future as one that is bigger, brighter, faster, sharper, and smarter.
I couldn't be more excited about what's happening in the pro AV market as there are so many emerging opportunities for our companies to collectively tackle.
High Brightness
My first slide is on higher brightness.
You don't need to work very long in this industry before you get a phone call from someone looking for us to defy the laws of physics.
Perhaps the request is for daytime projection mapping on a building. Or, even more extreme, the desire to project on the surface of the moon.
Some of you might have seen this rolling rock ad from a few years ago. They ran a fantastic campaign that convinced a lot of people that moon-vertising was actually on the way.
If only we could deliver!
But while lighting up the moon might be a bit out of our reach, projectors are moving outdoors and the art of projection mapping is starting to explode.
Projection Mapping