With 45% of shoppers already using their mobile devices for mobile coupons, Motorola Solutions announces a new unified indoor locationing platform.
Motorola's MPact Platform for Mobile Marketing is the first of its kind to offer both Wi-Fi and Bluetooth Smart technology to engage with shoppers in the aisle when buying decisions are being made. The solution enables shoppers to opt-in and receive customized offers and personal assistance via a Bluetooth Smart-triggered loyalty app and access Wi-Fi to locate products in store, read reviews, compare prices and look up information.
Mobile technology is critical to retail and our industry is learning how to integrate mobile with digital signage, maximizing the twin drivers of retail technology today.