It’s hard for us in AV to imagine… 16,000 partners in a coliseum style setting all cheering for a single vendor. Welcome to the Microsoft Worldwide Partners Conference, WPC2012 in Toronto.
On stage there Microsoft confirmed it's on track for the touch-enabled Windows 8 RTM for general availability by late October.
CEO Steve Ballmer is on center stage, strangely enough seated as his true nature is to bounce and bounce on stage like Winnie the Pooh’s Tigger ("Bouncing is what Tiggers do best.")
One suspects this chair is a PR ploy to ground the buoyant CEO but while you might pin his body to the floor, you can’t nail down Ballmer’s rhetoric.
"This year is the most important year," he tells the crowd. "This year is really unparalleled…It's the core of Microsoft reinventing itself for a modern era…This is the year for all of us...” The crowd is enthusiastic for all this...(If Apple has fanboys, what do you call 16,000 Microsoft partners?)
It may be the year for all of us but last month Microsoft totally confused the AV industry when it hijacked its presentation table moniker (Surface) to label their new tablets, their “iPad-killers” (they said that, not us). “Why would you do that?” we asked. And the only answer we came up with (as our AV industry has really does have an inferiority complex) was that Microsoft Surface was moved to a more important product and industry.
Meanwhile on stage at WPC2012, Ballmer announces… "There's one more thing we'd like to show." The CEO of world famous software company then announces Microsoft will acquire Perceptive Pixel, a hardware maker of multitouch displays.